Shopify Store Audit
What I Look At
Homepage Clarity
Most stores do not clearly communicate what they sell or why it matters. I look at whether a new visitor gets it, or just scrolls past.
Product Page Conversion
Small decisions on product pages have outsized impact on sales. I review messaging, structure, and friction points that reduce conversion.
Navigation and Discovery
If customers cannot find products easily, they do not buy. I evaluate how collections, menus, and filtering guide or confuse the experience.
Cart Checkout and Flow
Revenue is often lost at the final step of the process. I identify hesitation points and missed details that reduce completed purchases.
Merchandising and AOV
Many stores lose sales through weak bundling and presentation. I find ways to increase average order value without relying on discounts.
Mobile Experience
Most customers are on mobile, but many stores are still judged from desktop. I review where the actual buying experience breaks down.
Why Things Aren’t Working
It’s usually a handful of smaller issues that stack up.
Messaging doesn’t land. The flow has friction. Small misses compound over time.
Growth gets harder than it should be. Results drift. And without clarity, it’s hard to know what’s worth fixing and what’s just noise.
Changes Haven’t Changed Anything
You’ve made improvements, sometimes with outside help, but they don’t build on each other. Results stay flat no matter what you try.
Performance Doesn’t Make Sense
Traffic is there. Products are solid. But conversion doesn’t line up with expectations. Sales are inconsistent, with no obvious reason why.
No Real Direction
There are plenty of things you could try, but no clear sense of what actually matters. Effort goes in, but nothing meaningfully moves things forward.
Get a Real Answer
Shopify Audit · $2,000
You don’t need more ideas. You need to know what’s wrong.
I’ll audit your store end-to-end and give you a clear, prioritized breakdown of what’s holding growth back.
• Full store teardown (UX, offer, funnel, positioning)
• Data review (what’s real vs. what’s noise)
• Prioritized action plan (what to fix first, what to ignore)
• Recorded video teardown you can save as a reference
• No fluff, no filler, no “have you tried” nonsense